Sl'eau



The case for seasonless fashion. Sl’eau is London-based clothing brand.
The brand is committed to slowing down the fashion consumption cycle by grounding pieces in quality and rejecting the addiction to constant newness.


Year: 2020

Client: Sl'eau

Industry: fashion

Deliverables: Logo, Identity, Website Design

sleau.com

Seasonless style to have and to hold on to: the nine-word Sl’eau manifesto. It summarizes our commitment to slowing down the fashion consumption cycle by grounding pieces in quality and rejecting the addiction to constant newness.

Removing seasonality from the equation means that our pieces are more considered, we can repeat and perfect cuts ensuring our customers are better able to assess how our pieces fit into their wardrobe.