actual
is a skincare brand with a radical & innovative mindset. The brand's goal is to simplify their customers' routine to the core essentials, offering a premium science-backed skincare alternative. Our goal was to design a brand that appeals to a young demographic, a simple and futuristic look & feel was our direction.
To bring this simple and futuristic feel to life, we designed a custom box with curved edges and a space bag like form. For the cream tubes we used aluminum; a light, durable and sustainable material that paired well with the bio polymer material for the box.
Year: 2022
Client: actual
Industry: beauty & wellness
Deliverables: Brand strategy, Identity, Packaging, Art Direction, CGI